Nonprofit and NGO marketing studio: For impact.
A two-person studio for nonprofits and impact organisations. We carry the marketing work one hire cannot, end to end.
Nonprofit marketing challenge: One person. Ten jobs.
Your comms lead manages the website, the newsletter, the socials, the donor follow-ups, the board decks, the PR, the outbound, the grant applications, and whatever new tool someone suggested last week.
We know. We have been that person.
Sources
Virtuous 2026 Nonprofit AI Adoption Report (346 orgs).
TechSoup / Tapp Network 2025 Benchmark.
EA Forum: Anna Pitner, James Odene (258 orgs).
Three ways to start.
Most impact orgs we meet fall into one of three situations. Pick the one that sounds like yours.
Diagnostic
2 weeksYou suspect half your marketing is wasted. You do not know which half.
- Full audit (site, SEO, copywriting, socials, donor journey, AI readiness)
- Google Ad Grants review
- Ranked list of the 10 highest-value fixes
Outcome: A clear picture of what works, what is wasted, and where to start.
The method that delivered +21% applications and -56% cost per acquisition across four continents for a blockchain academy with campuses in Berkeley, Cambridge, Switzerland, Indonesia and more.
Sprint
1-2 weeksYou know what you need. You need it live, not in a deck.
- Website, campaign, brand, or automation. Scoped on the kickoff call.
- Designed, written, and live inside one to two weeks.
- 30 days post-launch support.
Outcome: A live site, campaign, or system. Tracked from day one.
Retainer
Month to monthYou will like when we stick around.
- Ongoing monthly support (campaigns, content, AI, systems)
- Same people every month
- Scales up or down, no lock-in
Outcome: A reliable team without the overhead or price of hiring. Cancel any time.
Everything else we do.
This is not a menu. We scope every engagement around your actual situation. The list shows range.
Growth and content
Campaign strategy and copywriting
- Fundraising campaign design
- Donor acquisition copy: emails, landing pages, social ads
- Storytelling frameworks for impact reporting
- A/B testing on subject lines, CTAs, donation pages
SEO, AEO, and growth audit
- Technical SEO audit
- AEO visibility check: how the org appears in ChatGPT, Perplexity, Claude
- Donor journey mapping
- Conversion rate optimisation on donation pages
- Google Ad Grants audit ($10K/month most nonprofits underuse)
LinkedIn, socials, newsletter
- LinkedIn content calendar: ED/CEO and org page
- Newsletter setup and first 10 editions
- Content calendars across channels
- Ghostwriting for leadership: op-eds, whitepapers
- Social proof collection and display strategy
Donor prospection and funnels
- Donor follow-up sequences (the #1 pain point: follow-up dies after day 2)
- Lead nurturing email sequences
- Signup funnels for volunteers, donors, newsletter
- Event management funnels
- Lapsed donor re-engagement campaigns
- Peer-to-peer fundraising setup
AI and team support
AI anxiety coaching
- Workshop: which tools matter, which are noise
- Tool audit: kill redundant subscriptions, fill gaps
- Hands-on team sessions: how to use this day to day
- 1-on-1 coaching for leadership on AI decision-making
- Monthly "what changed in AI this month" briefings
AI governance policy
- One-page AI governance policy
- Data boundaries, acceptable use, donor comms guardrails
- Template plus customisation for your context
- Staff training on the policy (1h session)
Documented AI workflows
- Audit current ad hoc AI usage across the team
- Document the 10-15 workflows that work
- Create shared prompt libraries with context per use case
- Set up team-wide knowledge base so insights compound
- Onboarding guide: how we use AI here for new hires
Process and ops implementation
- Map current workflows, identify bottlenecks
- Design and implement new processes with AI augmentation
- Tool selection and setup (CRM, project management, reporting)
- Implementation plans with timelines and ownership
- Quick wins: what improves in 1 week
Automations
- Donor acknowledgment emails (instant thank-you and tax receipt)
- Recurring donation tracking and renewal reminders
- Intake forms that flow into CRM without re-entry
- Scheduling and calendar management for programs
- Reporting dashboards: live data, no manual exports
- Grant tracking and deadline alerts
- Morning digests from multiple sources
- Chatbots for FAQ on the website
- Document collection workflows
- Waitlist management and automated spot-filling
Product and research
Rapid prototyping (under 1 week)
- Working app prototypes for funder demos
- Landing pages for new programs and initiatives
- Pitch decks with real design
- Interactive dashboards for board presentations
- Program microsites
Branding and visual identity
- Full brand identity: logo, colours, typography
- Pitch deck design
- Website design and launch
- Print materials: annual reports, event collateral
- Guerrilla marketing materials
- Social media templates and asset libraries
Research pipelines
- Literature monitoring: automated alerts on new papers and reports in your field
- Competitor tracking: what peer orgs are doing, publishing, launching
- Automated briefings: weekly digest of relevant news and research
- Grant opportunity monitoring
- Policy tracking for regulatory changes affecting the org
Proven patterns from foundations, social enterprises, and mission-led organisations.
Narrative architecture where good intentions alone stopped being enough.
Work directly with the founders.
Diagnostic call
30 minutes. You describe what is failing. We tell you what we would fix first. You leave with ideas you can use, whether we work together or not.
Scope and proposal
One-page proposal within 48 hours. Fixed scope, clear outcome. No decks, no committees.
Go
We work in two-week cycles. You get something live your team runs itself by the end of cycle one.
We stay
We check the numbers after launch. If something is not converting, we iterate. If a sequence is underperforming, we rewrite it. We do not disappear after delivery.
Proof and people.
World Bank / Sierra Leone
Investor acquisition strategy for 3 Government of Sierra Leone / World Bank eco-tourism projects.
Statloba For Good
Co-founder's non-profit. Website, data, and fundraising support for 4 grassroots orgs across Nepal, Zambia, Niger, and the USA.
EA-aligned
CEA OPS Bootcamp and EA Intro Fellowship alumni. How we think about prioritisation, cost-effectiveness, and scope.
Collaborators worldwide
A liquid network of specialists. The right person for the right language, timezone, and context.
30 minutes with a founder.
Bring one problem stuck for months. We review your setup live and send a ranked fix list that evening.
Grow your impact without growing your team.
Before you ask.
We cannot afford a real studio.
We just launched. Pricing reflects that: audits from €500, sprints from €800, retainers from €1,000/month. Agency-quality work at launch-studio prices. In exchange: honest feedback, and a testimonial if the work is good.
We tried an agency before. It did not work.
We stay with you after launch. We check the analytics weekly, iterate when the numbers do not move, and stay reachable between sprints. By the end, you own a working system your team runs, end to end.
Our board needs to approve everything.
Every proposal is one page: scope, outcome, fixed price. Paste it into your board deck as-is.
Why you, and not an agency we already know?
Founders run every engagement from brief to launch. Growth, brand, code, content, and automations sit in the same two heads.
Prototypes launch in days. Design holds to studio standard across every deliverable. The tools, the models, the workflows are native, set up from day one.
Launch pricing below agencies and freelance rates, plus EA-aligned experience.
Who does the work?
What does a nonprofit marketing studio do?
A nonprofit marketing studio handles the full scope of communications and growth work that a stretched comms team cannot manage alone.
This covers campaign strategy, donor acquisition, website and SEO strategy, AI workflows, and content production across channels.
Salt & Silicon scopes every engagement around the actual situation rather than a fixed service list. Most impact organisations need a team that crosses disciplines.
How much does nonprofit marketing cost?
Three tiers. Diagnostic at €500: a two-week audit with a ranked fix list. Sprint at €800: one scoped deliverable live in two weeks. Retainer at €1,000/month: ongoing support, same founders every engagement, no lock-in.
What is Google Ad Grants and how does it help nonprofits?
Google Ad Grants gives eligible nonprofits $10,000 per month in free Google search advertising. Fewer than 1 in 10 organisations activate it fully.
A properly structured campaign with keyword targeting and dedicated landing pages drives consistent donor acquisition and volunteer sign-ups.
Salt & Silicon audits and activates Ad Grant accounts as part of the diagnostic, starting at €500.