Nobody in the room
really cared.
So we made a room where someone does. Here's why.
Barcelona · Founded 2026
Founded in Barcelona by Thomas Sauvé. Brand strategy and design, with the precision those disciplines deserve.
The organisations shaping the next decade will be the ones combining machine speed with human depth.
Most studios force you to choose between creative intuition and data architecture. We believe that choice is a failure of imagination.
Let's be clear about what this is. We are not a 50-person agency with a ping-pong table and multiple layers of account managers. We are a founder-led studio in Barcelona with a liquid network of cool people we trust.
Your outcome comes before our income.
Every report says something or it doesn't get sent.
No dark patterns. Not for us, not for you, not for anyone.
Custom architecture. We don't run templates.
The people who pitch the work execute the work.
A slide deck is not a strategy.
We optimise for revenue. Full stop.
We think in systems, not tools.
Thomas ran marketing from Bordeaux to Shanghai. He has spent ten years crossing industries and connecting opposite directions.
Based in Barcelona.
Thomas sees 47 connections where most people see one. The brand instinct, the obsessive word-by-word revision, the gut feeling that a campaign is wrong before any data confirms it. That's Salt.
Then there is the system underneath. The custom code, the data architecture, the invisible automated structures that glue everything together. Precision, logic, and automated delivery. That's Silicon.
We navigate both. Your revenue model and your brand story, same room, same conversation.
Founder
03 Founder
Thomas Sauvé
Strategy, Growth & Ops · BCN
Spatial web, global developer education, parametric insurance for Filipino fishermen, luxury, media, health tech. Ten years of crossing industries that have nothing in common until someone connects them.
Associative, cross-disciplinary, aesthetically demanding, ethically anxious, ADHD. Has pulled all-nighters over a misplaced comma.
Worked with
"Meaning is the foundation of reality."
Federico FagginSalt
Judgement, taste, meaning.
The instinct that says a campaign is wrong before data catches up.
Silicon
Speed, scale, precision.
The infrastructure that turns one good decision into a thousand.
Salt preserves. Silicon processes.
Salt is of the body. Silicon is of the earth.
Salt is warm. Silicon is cold.
Silicon scales everything. Salt knows what's worth scaling.
This is how we think.
Most studios operate at one or two layers. At Salt & Silicon, the philosophy shapes the strategy. The psychology shapes the marketing. The data shapes the iteration. Every layer talks to every other layer.
Data & Analytics
Is it working?
Technology & AI
What should we make?
Marketing & Creative
How do we reach them?
Strategy & Growth
Where should we focus?
Psychology & Needs
What drives the people?
Philosophy & Values
Why does this matter?