Nobody in the room
really cared.
So we made a room where someone does. Here's why.
Barcelona · Founded 2026
Founded in Barcelona by Thomas Sauvé and Desh Deepak. Brand strategy and design, with the precision those disciplines deserve.
The organisations shaping the next decade will be the ones combining machine speed with human depth.
Most studios force you to choose between creative intuition and data architecture. We believe that choice is a failure of imagination.
Let's be clear about what this is. We are not a 50-person agency with a ping-pong table and multiple layers of account managers. We are two founders in Barcelona with a liquid network of cool people we trust.
Your outcome comes before our income.
Every report says something or it doesn't get sent.
No dark patterns. Not for us, not for you, not for anyone.
Custom architecture. We don't run templates.
The founders who pitch the work execute the work.
A slide deck is not a strategy.
We optimise for revenue. Full stop.
We think in systems, not tools.
Thomas ran marketing from Bordeaux to Shanghai. Desh designed data
systems in Iceland.
We met in Barcelona.
What we found is that we are the same, yet we think in opposite directions. Thomas sees 47 connections where most people see one. The brand instinct, the obsessive word-by-word revision, the gut feeling that a campaign is wrong before any data confirms it. That's Salt.
Desh sees the system underneath. The revenue model, the data architecture, the invisible structure that glues everything together. Calm where Thomas is restless. Precise where Thomas is instinct. That's Silicon.
We navigate both. Your revenue model and your brand story, same room, same conversation.
The founders
/ 03 Founders
Thomas Sauvé
Strategy, Growth & Ops · BCN
Spatial web, global developer education, parametric insurance for Filipino fishermen, luxury, media, health tech. Ten years of crossing industries that have nothing in common until someone connects them.
Associative, cross-disciplinary, aesthetically demanding, ethically anxious, ADHD. Has pulled all-nighters over a misplaced comma.
Desh Deepak
Systems & AI · BCN
Physics degree, then a Master's in accounting because "someone has to count the money." CEO of Gott Data. Director of Revenue at Bustravel Iceland, where he cut payroll processing from 7 days to 3 hours. The software got acquired.
Once automated an entire reporting stack in a weekend. His team still doesn't believe it.
Worked with
"Meaning is the foundation of reality."
Federico FagginSalt
Judgement, taste, meaning.
The instinct that says a
campaign is wrong before data catches up.
Silicon
Speed, scale, precision.
The infrastructure that turns one
good decision into a thousand.
Salt preserves. Silicon processes.
Salt is of the body. Silicon is of the earth.
Salt is warm. Silicon is cold.
Silicon scales everything. Salt knows what's worth scaling.
This is how we think.
Most studios operate at one or two layers. At Salt & Silicon, the philosophy shapes the strategy. The psychology shapes the marketing. The data shapes the iteration. Every layer talks to every other layer.
Data & Analytics
Is it working?
Technology & AI
What should we make?
Marketing & Creative
How do we reach them?
Strategy & Growth
Where should we focus?
Psychology & Needs
What drives the people?
Philosophy & Values
Why does this matter?