Growth & Marketing Audit · founder-led diagnostic
Growth & Marketing Audit.
Last updated: May 2026
Definition
A Growth & Marketing Audit is a founder-led review of your page, offer, funnel, follow-up, workflows and AI governance. In 2-5 business days, Salt & Silicon ranks the leaks by impact and effort, then presents the first fixes in a live walkthrough. Need the fixes implemented? The audit can become a focused implementation sprint. Send the scope and we will price it fairly.
Problem
Growth does not usually break in one place.
Before more spend, more campaigns, more tools, or another agency layer, someone needs to trace the system and say where it is leaking.
How it works
A diagnosis that makes the next move obvious.
We rank the leaks by impact, effort and risk so you know what to fix first.
Diagnostic call
A 60-minute founder walkthrough of the system as it really works.
Leak trace
We mark the places where buyers hesitate, follow-up slows, or AI adds risk.
Ranked fixes
Every recommendation is sorted by impact, effort and commercial urgency.
First fixes
Two safe automation or no-code fixes included when scope allows.
Walkthrough
A live review of the findings, with the first decisions made together.
Deliverables
What you leave with.
A diagnosis you can use, with visible evidence behind every recommendation.
Scored audit table
Scored growth system
Impact and effort ranked across page, copy, funnel, workflow and AI governance.
Teardown
Annotated page review
Screenshots show exactly where clarity, proof, or decision logic breaks.
Workflow map
First automation fix
Two simple workflow improvements when scope allows, so the audit creates motion.
Decision map
90-day decision map
What to fix now, what to defer and where implementation should start.
Workflow surface
The audit follows the repeated motion.
We look for the places where work keeps becoming manual again.
Which messages create tasks, decisions, or follow-up?
Where does client or lead context get lost?
Which notes should become tasks, summaries, or next steps?
Which repeated document work should become a system?
Where should an agent assist without taking over judgement?
Sample output
A real report page beats another promise.
These are the kinds of pages we hand back: scored, specific and written so the next decision is obvious.
Why Salt & Silicon
Growth breaks across the system.
The page affects the offer. The offer affects the funnel. The funnel affects the CRM. The CRM affects follow-up. AI can speed all of it up or make the mess louder. For the ongoing version of this work, see our startup growth studio.
Review surface
What is the real commercial constraint?
Where does the interface create doubt or fog?
Where did the company voice get flattened?
Which repeated motion should become a workflow?
What should be assisted, governed, or left human?
Founder-led audit
A clear diagnosis for one commercial constraint.
For a page, funnel, workflow, or AI setup where growth feels harder than it should.
Get my audit startedFit
Direct by design.
Good fit
- You run a founder-led business and growth has become harder to explain.
- You have a page, funnel, workflow, or AI setup that feels wrong.
- You want direct feedback instead of a flattering report.
- You want practical fixes with owners and sequence.
Poor fit
- You want the cheapest audit on the market.
- You want a vendor to execute a pre-decided task.
- You want an AI course.
- You want a report that validates the current plan.
- You are looking for a magic button.
FAQ
Questions before you send the mess.
What is a founder-led growth audit?
A founder-led growth audit is a senior review of the page, offer, funnel, follow-up, workflows and AI governance behind a growth problem. Salt & Silicon runs it directly with founders, ranks the fixes and names the first practical moves.
What does the landing page audit cover?
The landing page audit reviews the first screen, offer clarity, CTA, proof, page structure, copy, buyer objections, mobile experience and the follow-up path after someone converts. We mark where the page creates doubt and what needs to change first.
Is this a conversion audit?
Yes. The audit looks at conversion through the whole buying path: the page, the offer, the funnel, the follow-up and the systems around it. The point is to name the leaks that make conversion harder than it should be.
What does €999 include?
A 60-minute diagnostic, asset review, landing page teardown, copy analysis, AI workflow and governance review, ranked fixes, two safe workflow fixes when scope allows, a 4-day quick start plan, a 90-day decision map and a 60-minute live walkthrough where we present the findings.
Why include two workflow fixes?
Because the audit should move something. If we spot two repeated manual steps that are safe to fix inside the scope, we handle them. Examples include lead notifications, follow-up templates, intake routing, call summaries, CRM cleanup rules, or prompt systems.
What if the fixes are bigger than expected?
Larger systems get scoped separately. The audit includes the first safe fixes only. Implementation can start within 2 weeks when the scope is clear and capacity is available.
What if I am not satisfied?
Tell us. If we cannot identify 5+ realistic hours per week or one clear growth leak, we refund the audit.
Is this an AI audit?
It is a growth and marketing audit that includes AI workflow and governance. The diagnosis matters more than the tool category.
Final call
Get my growth leak named.
Send the page, funnel, workflow, or AI setup. We trace the leak, rank the fixes and show the first moves before you spend more on growth.